In his seminal book, Influence, Psychologist Dr Robert B. Cialdini provides a compelling framework through which we can identify different levers on which to pull to obtain compliance from our counterparts.  In fact, some people can be considered compliance professionals: at the heart of their work, is their ability to get other to say “yes”.

What is at play in the art of persuasion? How do we build our personal brand to maximize our influence? This workshop with reveal some 7 pressure points you too can learn to press more consciously and deliberately.  

This is relevant to sales and non-sales people, alike.  If you are working with others, and sometimes need to build consensus, motivate teams or convince others to buy-in to your ideas, this workshop is for you.